Website Analytics

You can learn a lot about customers by studying how they visit your site using website analytics. For example, do you know how many people are abandoning their web carts before they make a purchase? Do you know where they are going afterwards? Do you know why? By using website analytics, you can discover what pages your visitors go to, and most importantly find out why. Empowered with this information, you can tailor your site to meet the needs of your visitors, and turn more of them into paying customers.

Customer Relations Management (CRM) is the current buzzword in marketing, and nobody has the advantage like e-commerce and business websites. CRM simply means learning what your customers want, as well as how, when, and where they want it, and then implementing strategies that delivers it to them. Website analytics is a powerful tool because it helps you interpret your customers’ actions, giving clues as to what they are looking for.

THERE ARE HUNDREDS OF AREAS YOU CAN MEASURE INCLUDING:

Click-throughs
Pay-Per-Click (PPC) effectiveness
Entrance pages
Exit pages
Keywords and phrases that attract visitors
Pages visited
Amount of time spent per page
Items added to shopping carts
Percentage of abandoned carts
Percentage of sales (conversion rate)
Percentage of visitors who leave your site without purchasing
Visitors who did not fill out contact us form

There are several different software packages that can measure and interpret this data, but unless you are familiar with database manipulation and multiple web programming languages, it can be hard to get the full value from them.

ALLMEDIA: THE WEBSITE ANALYTICS AND DATABASE EXPERTS

AllMedia’s team of marketing professionals are database experts. We can recommend a number of different software packages to match your size, needs, and budget, and show you how to use them for maximum results. We do not have any affiliations with particular software companies, so we are free to search all possible solutions that will identify the weak areas of your e-commerce website, and help you fix them.

For example, if through your website analytics efforts you find that a large percentage of customers are leaving your site from a particular page, maybe there is a very good reason why. Perhaps it is as simple as an HTML coding error that makes the page unreadable to some web browsers. Or perhaps your web content needs tweaking to keep visitors’ attention. Maybe there are too many pages to go through to get to the final sale – the more pages a visitor are forced to visit, the less likely they will follow all the way through with their cart.

AllMedia can show you how to identify these problem areas through website analytics software packages, and our website consultants can make suggestions about how to fix them, improving your sales and conversion rates.

WE HELP YOU DETERMINE YOUR GOALS, AND THEN HELP YOU MEET THEM

Sometimes e-commerce web owners get intimidated by the technology. It helps to look at your e-commerce site like a regular retail storefront. Website analytics are exactly the same as standing to the side watching customers go through your store, noting what they look at, what they buy, how long they spend in your store, etc.

And just like a normal storefront, you need to determine your goals. Do you have a new shipment of woolly turtlenecks today? Where do you put them in your shop so they are most visible? If you are having a sale on black socks, how do you let your customers know?

The difference between following your e-commerce visitors and following storefront visitors is in the quality and quantity of data that an e-commerce store can measure, and how easy it is to identify exactly what your customers want. AllMedia can help you reach your goals by helping you interpret the data, and then recommend exactly where to place your woolly turtlenecks on your site so the greatest number of people notice – and buy them.

WEBSITE ANALYTICS CONSULTANTS FOR INCREASED ROI

AllMedia’s team of e-commerce consultants can show you exactly how to improve sales and boost your conversion rates through website analytics. We take care of all the technical details, so you get all the benefits without the hassles of becoming a database expert. Contact us today to find out more!

If you are interested in finding out more about website analytics, or want to learn more about our overall search engine optimization services , contact us today at: (469) 467-9100 x100 or