Web Page Optimization

There are two conflicting goals when it comes to web page optimization. You want your site to be easily read by your visitors, especially if you are selling your products and services on your website. But at the same time, you want your pages to be easily read by the search engines that will bring you customers in the first place. There is a delicate balance, and the better you can meet both these needs in your web page optimization efforts, the better your end results will be.

AllMedia can help. Unlike most SEO companies, AllMedia is a marketing company who understands how to connect with your customers. We realize that web page optimization is not a goal in itself, but simply an objective to reaching your real goal: increasing your sales. We approach all your SEO efforts with your bottom line, not just your ranking, in mind.

Below you will find a basic overview of web page optimization from both a technical and a marketing standpoint. It is a complex process, especially with the growing “intelligence” of the search engines. But that can work to your advantage. With the professionals at AllMedia properly optimizing your site, you will easily pass non-optimized sites in the rankings – and increase your sales.

A TECHNICAL OVERVIEW OF WEB PAGE OPTIMIZATION

The major search engines like Google, Yahoo!, and MSN use sophisticated programs called robots (also called spiders or crawlers) to index every web page on the Internet, and then rank them in importance based on their relevance to certain keywords. The easier these robots can “read” your pages, the better your ranking. The basic rule of thumb is that simpler is better, with accurate layout and positioning of all website items.

The first step in web page optimization is to create a proper title and filename for your page. There are many things to consider in this step, and even minor mistakes could cost you in the end. The title tag (the information you see at the top left of the browser of each page) is the single most important hidden html tag for optimization, and is especially important to get right.

There are other HTML tags like meta tags, header tags, and alt tags that robots also look at to determine your ranking. It is important to note too that not only will “getting the tags wrong” lower your ranking, you could actually get banned or de-listed from a search engine for spamming.

The next step in the web page optimization process iis keyword optimization. This includes not only finding the right keywords, but also placing them on your page in the right places. Keyword density is also very important – too little and your page will be ignored, too much and your page could be considered as search engine spam.

Creating a good linking strategy, both internally on your own site and externally to other sites is a key step as well. There are several tips and techniques for linking to get the best out of your web page optimization. And yes, there are spamming pitfalls here too.

Web page optimization is not for the faint of heart. The worst part is that the only way to “know” that your page is optimized and is not spamming the robots is through trial and error. At AllMedia, we have done all the trial and error for you. Our SEO experts know how to use all the tips and techniques, and we know all the pitfalls to avoid. AllMedia can ensure that your fully optimized site will get the highest ranking possible on the most relevant keywords to your site.

DONT FORGET YOUR CUSTOMERS... [back to top]

As we mentioned above, just because robots find your site easy to read doesn’t mean your visitors will. For example, keywords cannot just be put in the “most effective places” to satisfy the robots. Writing that is stiff and grammatical structure that seems forced will be a big turn-off for your potential customers, causing them to go elsewhere. You want to make your pages sound as natural as possible, and most importantly you want content that sells.

AllMedia can help you here too. Our copywriters are experts at writing keyword-rich content that will sell your products or services, easily readable by both robots and your customers. The proof is in the text you are reading right now: fully optimized but still easy to read.

Contact us today and find out how AllMedia’s approach to web page optimization will get you higher search engine ranking, more customers, and ultimately higher sales.

If you are interested in finding out more about web page optimization, or want to learn more about our comprehensive search engine optimization services, contact us today at: (469) 467-9100 x100 or