Seniors Mailing Lists
Why are seniors mailing lists so important to your business? According to the Boomers Seniors World Network, another boomer turns 50 in the United States every five seconds. They represent the largest and fastest-growing demographic and they also represent one of the largest spenders. As a group, boomers 50+ spend over $2 trillion per year on goods and services, and top the list in many sectors including leisure travel (80%), luxury cars (48%), and health and healthcare-related items (60+%).
Baby boomers also have more net assets than past generations of seniors. A combination of relative prosperity, smaller families, more accessibility to savings products like mutual funds, and relatively low inflation rates have left a many boomers with a large nest egg saved. And because they also tend to be healthier, they have the ability and the desire to spend it. In fact, seniors today represent 12% of the population but account for 20% of total U.S. spending, according to CNNMoney.
CONNECT WITH SENIORS THROUGH SENIORS MAILING LISTS FROM ALLMEDIA
Marketing to baby boomers is nothing new, however what is changing is the market itself. As boomers age, their needs are different. These changing needs are reflected in the Boomer Business Summit, where finalists for the $10,000 prize in the 2005 Boomer Business Plan Challenge ranged from the PowerKnee, a motorized brace that assists knee movement like power steering in a car, to a moving company that specializes in helping seniors relocate from larger family homes to smaller retirement living spaces.
“[Marketing to seniors is] not as sexy, but people are realizing it's a very, very powerful marketplace,” said David Yarnell, one of the competition judges and a managing partner at BEV Capital in Stamford, Connecticut. With proper placement of your direct mail package and the right seniors mailing lists from AllMedia, you can take advantage of this powerful market too.
Marketers Across the Country Are Taking Notice of Changing Demographic
AllMedia can help you connect with this growing market by providing you with the most accurate and reliable seniors mailing lists available. We can help you find your best customers by studying literally hundreds of selects including:
- Geographic location
- Those who donate to non-profit organizations
- Those who are grandparents, etc.
Seniors are an excellent market to send offers relating to:
- Medical care
- Information on nursing homes
- Information on retirement living communities
- Retirement homes
- RV dealers
- Golf offers
- Cruise offers
- Alternative healthcare
- Medical devices
We can also select seniors by their lifestyle interests:
- Crafts enthusiasts
- Gardening enthusiasts
- Home renovation
- Affluent/luxury lifestyles
AllMedia can sort your seniors mailing lists by all these variables and more from several different reliable lists, including some only available to professional list brokerages.
Contact AllMedia for Your Marketing “Leg Up”
Get the edge on your competition with some help from AllMedia. Our marketing professionals not only help you find and research seniors mailing lists, we can also help you hone your marketing materials for even better results. AllMedia has a number of departments specializing in several different aspects of marketing including traditional direct mail and telemarketing, as well as online marketing tools like direct email, website optimization, and more.
Find out more about seniors mailing lists or any of our services by emailing or calling AllMedia right now. If you are looking for a long-term business relationship with a list broker/marketer you can trust, AllMedia is your answer.
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To contact a list broker about your seniors postal or email campaign, or for more information about how AllMedia can improve the results of your seniors direct mail or email marketing,call us at: (469) 467-9100 or e-mail us at
AllMedia Inc. Targeted Media for Measurable Results.