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In the old days, all a search engine optimization expert had to know was how to format your meta and title tags, and how to cut and paste row upon row of the keywords at the bottom of the page. But today, with search engines creating increasingly sophisticated search patterns, you truly need to be a search engine optimization expert to know exactly what to do – and what not to do.

AllMedia is your search engine optimization expert. We can optimize your site taking into account the hundreds of variables that search engines look for. Our SEO professionals can tailor your pages exclusively to Google, which accounts for well over half of the searches done today. Or we can optimize your site so that it will rank well in Google, MSN, Yahoo!, and Ask Jeeves – and reach 90% of the buying market.

WHAT A SEARCH ENGINE OPTIMIZATION EXPERT LOOKS FOR...

As mentioned above, there are hundreds of variables that come into play when a search engine like Google indexes your web pages. Meta, title, header, and alt tags play a part, but as the engines become more “intelligent” and are able to “read” your content, the biggest emphasis is placed on what you say. The engines do this by measuring keywords or keyword phrases. They take into account the number of times your keyword is mentioned versus the amount of text, as well as the places where your keywords appear. If you don’t have your keywords entered enough times, your site will not rank highly, and if you have it too many times, you will also lose ground or even be “banned” from the search engine altogether.

As your search engine optimization expert we will look at your linking strategy which also plays a large role. The more people that link to you, to more relevant the engines consider your site to be, and therefore your ranking will increase. A proper internal linking structure will also help you boost your ratings. AllMedia has several proven methods of increasing your links, which will in turn increase your traffic and your rankings.

Other areas like PPC advertising, proper page layout, and regular page updating all have a role to play in your SEO efforts, and all have several different approaches. And because most search engines don’t give too much information about their search algorithims, it takes a search engine optimization expert like AllMedia who knows the ins and outs through years of experience to make sure your SEO efforts are done right.

DON'T FORGET MARKETING

After you have all your technical strategies in place, there is one important thing to remember: your customers. SEO will get customers to your site, but if your web content is aimed at search engines and not people you are not going to increase your sales. Because AllMedia is a marketing company and a search engine optimization expert, we can make sure your content is customer-friendly as well as search engine-friendly. Since 1981, we have helped thousands of clients connect with their target markets and we can help you too, right down to writing the content for you.

CONTACT US  [back to top]

Get in touch with a search engine optimization expert that will boost your rank, and most importantly boost your bottom line. Contact AllMedia today for a free consultation and get your SEO efforts on track: (469) 467-9100 X100 or