Motorcycle Owner Mailing Lists
If you have a hot new product or service aimed at the motorcyclist market, then the list brokers at AllMedia can connect you with your customers through your own motorcycle owner lists. Overall, this is one of the fastest growing hobby-type markets in the U.S. right now. There are more than 20 million motorcyclists in the country, and that number continues to increase as the Boomer generation “retires” to the open road. In fact, the median age of those found in motorcycle owner lists is 41 – far from the young “easy rider” image of 60’s and 70’s.
You might also be surprised to find out that, according to the Discover Today’s Motorcycling (DTM) website, over half of riders are married and attended college. Household income of the average motorcyclist these days is more than the overall U.S. average as well. One study found that the top three reasons for motorcycling ownership were: fun and recreation, stress release, and a sense of freedom.
This once male-dominated industry is also seeing more and more women enter the fray. According to the Motorcycle Industry Council, in 2009, female licensed motorcycle operators reach 7.2 million - of the 27 million overall. More manufacturers are finding these female motorcycle owners to be a very lucrative market, and making custom female product lines available.
So what does all this mean for direct marketers? Most importantly, that the face of this $23 billion industry is changing – literally. This can open a lot of new opportunities for those willing to research this polarizing market. Obviously, the message you send to the 40-something weekend warrior will not be the same as the 20-year old thrill seeker. In fact, your product might be better suited to one specific demographic in this large industry. Closing in on your target customer – both in your marketing package and your motorcycle owner lists – is the key to success.
AllMedia for Brokerage and Research of Your Motorcycle Owner Lists
The list brokers at AllMedia can help you tighten your message and find your identified target market through advanced list research techniques. With literally millions of people on motorcycle owner lists, this is not just a “bonus service,” it is a necessity. We can help you narrow your market focus by searching for specific selects including:
- Geographic Location
- Vacation Destination
- Club Affiliations
- Recent Purchases
- Bike Make and Model
- Magazine Subscribers
…and many more that will help you pinpoint exactly your target market. By partnering with AllMedia, you will get reliable, accurate motorcycle owner lists and the research you need to boost your response rate, your sales, and ultimately your bottom line.
We have helped our clients improve their marketing success since 1981, and we can help you too. Call or email AllMedia, Inc. today to find out more about our services, or to get started on your motorcycle owner lists order.
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To contact a mailing list broker about your next campaign, or for more information about how AllMedia can improve the results of your direct marketing programs, call us at: (469) 467-9100 or e-mail us at
AllMedia Inc. Targeted Media for Measurable Results.