Catalog Mailing Lists
If you are planning a direct mail campaign, finding your target market through catalog mailing lists can be very lucrative for several reasons. First, it is a large market. In 2002 the mail order and home shopping industry grew 9% over 2001 to reach a total of $168.6 billion. The biggest mail order items are books, clothing, and pharmaceuticals Ė Medco, the countryís largest mail order pharmacy, filled over 78 million prescriptions in 2003. However there are literally millions of items sold through mail order each year. The Directory of Mail Order Catalogs Ė 2005 Edition lists over 11,000 different mail order catalogs selling to customers in the U.S.
Itís important to note that direct response marketing accounted for almost half of those sales. In fact, thatís another reason why using catalog mailing lists is a great idea: most have purchased products through the mail at least once before, and therefore are more likely to respond to direct mail. Wow them with the right offer, and the next sale could be yours.
So what is the right offer? Just as you can gauge who might be a good prospect based on magazine subscriptions, you can also tell a lot about customers from their catalog purchases. With all the different mail order companies available, an experienced list broker and researcher can select by several different demographics to target your potential customers as closely as possible. Not only will this increase your campaignís ROI, it will increase your bottom line.
ALLMEDIA FOR CATALOG MAILING LISTS
AllMedia is one of the oldest, most experienced list brokers in the country. Our team of marketers, managers, and researchers work together to recommend a solid, trustworthy catalog mailing list from only the most reliable sources. Our business is built on long-term relationships with our marketing clientele, and we know that the lists we rent to you today will be the reason you come back to us tomorrow.
We can give you returns on your mailing list based on literally hundreds of different demographics including:
- Recent Purchase History
- Geographic Location
- Income Level
- Car Owner
- Boat Owner
- Marriage Status
- Presence of Children
- Mortgage Holder
- And many, many more!
CONTACT ALLMEDIA TO FIND OUT MORE!
Your catalog mailing list is the most important part of your direct mail campaign. Inaccurate lists lead to undeliverable packages Ė and that can get to be an expensive proposition. Even worse, itís usually a lost sale. Donít fall for the lure of fire-sale mailing lists. If you are serious about getting results with your campaign then get your catalog mailing lists from a proven professional. Contact AllMedia right now.
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To contact a mailing list broker about catalog mailing lists, or for more information about how AllMedia can improve the results of your direct marketing programs, call us at: (469) 467-9100 or e-mail us at
AllMedia Inc. Targeted Media for Measurable Results.