Catalog Mailing Lists
If you are planning a direct mail campaign, finding your target market through catalog mailing lists can be very lucrative for several reasons. First, it is a large market. In 2012 the mail order and online retail industry grew by 15% over 2011 to reach a total of $281.6 billion. There are literally millions of items sold through mail order or online each year. Second, it is a growing market. With "e-tail" -online retail sales growing at an all-time high pace, the majority of catloguers now include online sales with their overall catalog sales.
It's important to note that direct response marketing accounted for almost half of those sales. In fact, that's another reason why using catalog mailing lists is a great idea: most have purchased products through the mail at least once before, and therefore are more likely to respond to direct mail. Wow them with the right offer, and the next sale could be yours.
So what is the right offer? Just as you can gauge who might be a good prospect based on magazine subscriptions, you can also tell a lot about customers from their catalog purchases. With all the different mail order companies available, an experienced list broker and researcher can select by several different demographics to target your potential customers as closely as possible. Not only will this increase your campaign's ROI, it will increase your bottom line.
ALLMEDIA FOR CATALOG MAILING LISTS
AllMedia is one of the oldest, most experienced list brokers in the country. Our team of marketers, managers, and researchers work together to recommend a solid, trustworthy catalog mailing list from only the most reliable sources. Our business is built on long-term relationships with our marketing clientele, and we know that the lists we rent to you today will be the reason you come back to us tomorrow.
We can give you returns on your mailing list based on literally hundreds of different demographics including:
- Recent Purchase History
- Geographic Location
- Income Level
- Car Owner
- Boat Owner
- Marriage Status
- Presence of Children
- Mortgage Holder
- And many, many more!
CONTACT ALLMEDIA TO FIND OUT MORE!
Your catalog mailing list is the most important part of your direct mail campaign. Inaccurate lists lead to undeliverable packages, and that can get to be an expensive proposition. Even worse, it is usually a lost sale. If you are serious about getting results with your campaign then get your catalog mailing lists from a proven professional. Contact AllMedia now.
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To contact a mailing list broker about catalog mailing lists, or for more information about how AllMedia can improve the results of your direct marketing programs, call us at: (469) 467-9100 or e-mail us at
AllMedia Inc. Targeted Media for Measurable Results.