Best Mailing Lists
The most important step to a successful direct mail campaign is to secure the best mailing lists. The reason for this is simple: inaccurate lists means that you are wasting expensive marketing materials sending to people who no longer live at that address or are employed by that company. An average of 6.79 million houses change hands in the U.S. every year. Chances are some of the names on your mailing list are moving right now -- in fact, it is impossible to guarantee that any given mailing list is 100% accurate. However the best mailing lists will have the highest accuracy because they have "recency." In other words, the more recent the mailing list, the better it is.
OTHER FACTORS THAT MAKE THE BEST MAILING LISTS
Another important factor is how recently the people on your mailing lists have made a purchase. People who have responded to direct mail in the last several months are more likely to respond to your offer as well. Other factors like the reliability of the source, amount of available information about your prospects, and "opt-in" lists where the contact has requested information about a product or service similar to yours also affect the quality of the best mailing lists.
A REPUTABLE LIST BROKER CAN MAKE THE DIFFERENCE
So where do you find the best mailing lists? Your best bet is to enlist the help of a reputable mailing list broker like AllMedia. There are over 50,000 lists available in the U.S. alone, and not all are available to the general public. A list broker can help you find the reliable, accurate lists that will work best with your campaign. And the largest list brokers like AllMedia will actually help you save money because of bulk discounts available to brokerages that purchase millions of names per year.
But the biggest reason is the extra services you get. AllMedia’s list brokers and researchers can narrow down your list of potential customers to find the absolute best prospects. With years of service in the industry, we know what selects to look for when choosing lists for your offer. We can narrow your search through different sorts like:
- Geographic location
- Income level
- Number of cars
- Presence of pets
- And literally hundreds more
With a team of professional list researchers on your team, you can boost your response rate, your ROI, and most importantly your sales.
ALLMEDIA: YOUR LIST BROKER CHOICE FOR THE BEST MAILING LISTS
Contact AllMedia today for the best mailing lists on the market today -- and the best list broker service in the industry. Find out how AllMedia can give you the key to a better and more productive direct mail campaign.
CONTACT US TODAY [back to top]
To contact a list broker about about finding your best postal or email lists, or for more information about how AllMedia can improve the results of your direct mail or email marketing, call us at: (469) 467-9100 or e-mail us at
AllMedia Inc. Targeted Media for Measurable Results.